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Ukie Privacy Policy
Effective Date: 23rd April 2025
Ukie (The Association for UK Interactive Entertainment) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or engage with our services.
1. Who we are
Ukie is the trade body for the UK’s games and interactive entertainment industry. Our registered office is at 18a, Blackbull Yard, 24 – 28 Hatton Wall, London EC1N 8JH. For any questions about this Privacy Policy, you can contact us at [email protected].
2. What information we collect
We may collect and process the following types of personal data. Contact information including name, email address, and phone number. If you create an account with us, we may collect username, password, and other registration details. Event Participation Data: Information related to your registration for Ukie events, webinars, or training sessions. Membership information related to your organisation and membership status. Website usage data, including IP address, browser type, device information, and pages visited (collected via cookies and analytics tools). Your preferences for receiving updates, newsletters, or marketing content.
3. How we use your information
We use your personal data for the following purposes. To provide and manage our services, events, and membership benefits. To send you relevant updates, newsletters, and industry insights (if you opt-in). To improve our website’s functionality and user experience. To process event registrations and provide attendee communications. To respond to inquiries and provide customer support. To comply with legal and regulatory obligations.
4. Legal basis for processing
We process your personal data based on the following legal grounds. Consent – when you opt-in to receive marketing communications. Contractual necessity – when processing is required to fulfil our contractual obligations. Legitimate interests – to support our operations and improve our services. Legal obligations – when compliance with legal requirements necessitates processing.
5. How we share your information
We do not sell your personal data. However, we may share your information with third-party providers who assist with hosting, marketing, analytics, and event management. Event partners, if you register for an event co-hosted with a third party. Legal authorities when required by law or to protect our rights.
6. Data retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
7. Your rights
Under data protection laws, you have the following rights, the right to access your personal data, the right to rectify inaccurate information, the right to request erasure of your data, the right to object to processing, the right to withdraw consent at any time, and the right to lodge a complaint with a data protection authority.
To exercise your rights, contact us at [email protected].
8. Cookies and tracking technologies
Our website uses cookies and similar technologies to improve your browsing experience. For more information, please refer to our Cookie Policy.
9. Third-party links
Our website may contain links to third-party sites. We are not responsible for their privacy practices, so we encourage you to review their policies separately.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
11. Contact us
If you have any questions about this Privacy Policy or your data, please contact us at: [email protected] or 18a, Blackbull Yard, 24 – 28 Hatton Wall, London EC1N 8JH.