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Reactional Music

  • Reactional Music is the framework for next generation music experiences in games and interactive worlds.

    The rule-based music engine for generative composable music and music personalisation in games

    Generative music engine, music delivery, music creation, music personalisation and music as an in-game purchase

    As the world’s first rule-based music engine, Reactional allows any music to be brought into a game and the entire game’s visuals and sound to react live to that music. By providing a new commercial, technical and creative framework for next-generation music experiences in games, this opens up opportunities for music personalisation and in-game purchase, unlocking value for games developers, publishers, creators and rights holders, as well as the world’s three billion gamers.

    For developers, this opens up a faster and more efficient method to create and prototype soundtracks, through generative composable music that can be modulated and procedurally created note by note in real time. Reactional also offers a global music delivery platform that is device, service and system agnostic, enabling scalable platforms and services for B2B and B2C markets.

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    • Developer, Publisher, Research & Data, Retail & Distribution, Software Services